Online Research | FAQ
What is WebIQ
Who is WebIQ targeted at?
What kind of projects is it used for?
What unmet market need does WebIQ satisfy?
How does WebIQ work?
What kind of information is provided in the Reports?
What is the impact on my IT department?
How is WebIQ different from other similar solutions?
How does WebIQ address Privacy?
How does WebIQ work with corporate firewalls?
What platforms are supported?
What browsers are supported?
Q: What is WebIQ?
A: WebIQ is an Internet technology used to create online survey and feedback applications that gather web site visitor preferences, opinions, and behaviour information. It is accompanied by customised services that include project design, launch maintenance, data collection, response monitoring, and customised online reports available in real time as data is gathered.
Q: Who is WebIQ targeted at?
A: Marketing managers, Web content managers, Brand managers, Product Managers, and Customer Experience Managers will all welcome the quality and speed with which web site visitor information can be gathered and acted upon. WebIQ provides the e-metrics needed to manage the investment in an organisation's online presence.
Q: What kind of projects is it used for?
A: WebIQ is an extremely versatile technology that is easily adaptable for several types of online information gathering.
- e-Mission Scorecard: 18 reports on qualitative site success criteria.
- A/B/C Research (attitude/behaviour/context): powerful, conditionally-generated questions that yield answers of great granularity and contextual relevance.
- Task-based Testing: User Experience and Competitive Benchmarking provide usability insight into a site's design and how it stacks up against the competition.
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Q: What unmet market need does WebIQ satisfy?
A: Most of the site owners we talk to have a common frustration: they don't know exactly who visits their site; why, specifically, they came; or what those visitors really think and feel about the site. Site analytics tools tell them how many visitors went to different areas but not why; and they provide no qualitative information. 'Static' back-end surveys provide data of limited quality and almost no contextual value; if they are launched from multiple areas of the site they are immensely difficult to deploy and change. Task-based user experience management tools that utilise paid panellists can never replicate the value of feedback from actual site visitors. WebIQ provides marketers, researchers, and site designers a single, flexible, and easy to implement tool that tells them how it can be improved for each of those segments.
Q: How does WebIQ work?
A: Visitors to your site typically see a link on a web page announcing the project and inviting their participation. Visitors who 'opt-in' then agree to the WebIQ client application download, which takes about 20 seconds. The application then presents context sensitive questions based on the pages the visitor navigates to. Responses are communicated back to our secure WebIQ Reports server in real time, as each question is answered. Using a secure user id and password, you can review these responses as Reports presented in chart and graph format.
Q: What kind of information is provided in the Reports?
A: Reports include:
- Individual and aggregated context specific responses to questions
- A complete web site transaction path by visitor (tracked by a unique, secure visitor ID)
- Aggregated visitor transaction paths
- Quantitative response ratings and rankings for questions with a scaled response
- Click stream information
- Free form comments and suggestions exactly as entered by the respondent
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Q: What is the impact on my IT department?
A: Your IT department simply adds a link to your web page inviting visitors to participate. Once the visitor agrees, WebIQ handles all interaction required for the visitor to complete each question. This means projects can be launched, monitored, revised, and closed with virtually no dependency on the IT department.
Q: How is WebIQ different from other similar solutions?
A: There are 5 key differentiators:
- More granular, better targeted questioning means higher quality data
- Feedback from actual users is far more valuable than from a panel
- Freedom from the IT queue means greater survey flexibility
- Technology installed on the user's side of the online experience offers greater versatility and research possibilities
- WebIQ's extensive utility translates into lower unit costs
Q: How does WebIQ address Privacy?
A: WebIQ is an 'opt-in' technology; site visitors must volunteer to download the client applet and participate in the project. In the early stages of a project, we work very closely with our clients to review their privacy policy and ensure that WebIQ projects conform to both our own and our client's privacy policy.
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Q: How does WebIQ work with corporate firewalls?
A: The most popular WebIQ projects are designed for business to consumer web sites where firewalls are not an issue. However, since WebIQ uses the http protocol, most corporate users are also able to participate in WebIQ projects.
Q: What platforms are supported?
A: The WebIQ client applet is available for all MS Windows clients.
Q: What browsers are supported?
A: Microsoft Internet Explorer 5,6 and AOL 5,6, and 7 are supported directly. Netscape users participate in WebIQ projects via a redirect mechanism that presents the questions as an html survey.
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