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MobileThere is a huge marketplace for location based services and applications providing access to real-time data. Most of those who have experience using mobile applications will, however, tell you that they have no compelling reason to use a device that is so restrictive. This mentality is largely due to an inherent lack of usability with these applications. 71% of the UK population own mobile phones and the figure is rising, so is the use of newer wireless technologies (E-Mori 2001). Improving the usability of your application can lend you a considerable competitive edge. Usability is set to delineate winners and losers in the industry. The Usability Company has significant experience working with wireless devices such as mobile phones and PDA's across a range of manufacturers and applications including SMS and WAP. If you would like to learn more about our services for mobile devices please call or email us and we will be happy to discuss your specific requirements. |
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