i-TV

For some organisations interactive TV offers the perfect digital channel for reaching new customers or existing customers in new ways. For many though the experience has not been good and frequently the channel itself has been blamed for poor performance.

Despite the massive investment that organisations have needed to make in order to be present on the interactive TV platform of their choosing, most fail to carry out any usability testing and as a result their site simply doesn’t work, users give up, and performance is poor.

Usability services have been applied to the Internet and to software for many years and the reason is clear. To quote ourselves:

'If they can't use it, they won't use'.

The Usability Company has significant experience in working with interactive TV services working with both platform providers, such as BSkyB, and content providers such as ASDA.

If you would like to learn more about our services for interactive TV either please call or email us and we will be happy to discuss your specific requirements.

 
© The Usability Company 2007