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William HillThe Usability Company works with William Hill in the development of the online gambling website. Usability plays a vital role in their online gambling world where dynamic information has to be communicated quickly and effectively prior to a transaction being processed. "The Usability Company Evaluation proved a real eye-opener for all of us in e-commerce. Too often growth figures in this business can suck you into believing everything you're doing is right. The truth is, quite often your success can come in spite of your website design and functionality, rather than because of it. The Usability Evaluation successfully highlighted a number of issues that otherwise would have fallen below the rudimentary radar provided by our business reporting tools" - Jamie Hart, Sportsbook Director. |
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