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A large percentage of users quit using mobile applications not long after first trying them (Business 2.0, Jan 2001)
There is a huge marketplace for location based services and applications providing access to real-time data. Most of those who have experience using wireless applications will, however, tell you that they have no compelling reason to use a device that is so restrictive. This mentality is largely due to an inherent lack of Usability with these applications.
71% of the UK population own mobile phones and the figure is rising, so is the use of newer wireless technologies (E-Mori 2001).
Improving the Usability of your application can lend you a considerable competitive edge. Usability is set to delineate winners and losers in the industry.
©The Usability Company 2002