Return on Investment

Usability projects deliver massive return on investment. In our experience the average return on investment ratio is 1:8 (for every £1 spent on Usability services the return is £8 in a 12 month period).

Relatively speaking, Usability has a greater ROI than almost any other strategy you adopt. 

The Usability Company believes firmly in the measurement of benefits and uses a return on investment calculator to predict the ROI benefits before usability research and to calculate the benefits post test.

To get an idea of your potential ROI and use our simple calculator.

If you would prefer to have one of our specialists help you calculate the potential ROI through working with us then please call or email us.

High levels of usability translate into:

• Cheaper development costs
• Shorter development time
• Higher customer acquisition
• Lower customer churn
• Greater employee productivity
• Stronger brand equity
• Lower support costs
• Considerable competitive advantage

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© The Usability Company 2007