Differentiators

Our clients work with us for a number of reasons, which they highlight to us as follows:

• Expertise & experience
• We focus on delivering against business goals
• Work with all digital platforms
• We work throughout the development cycle
• Focus on core competency
• Independence
• Wide range of services
• Our own, purpose built laboratories
• Client list/references
• Global network of partners

Expertise & experience

Our Usability Specialists are highly qualified in psychology, cognitive science and human factors, and experienced in design and usability.

We focus on delivering against business goals

Our strategy is to work with our clients to apply usability in the pursuit of their organisations goals, not for the sake of usability itself.

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Work with all digital platforms

We have experience working with many digital platforms including: Internet, intranet, games consoles, interactive TV, mobile devices, kiosks and interactive voice response (IVR).

We work throughout the development cycle

Our specialists add value from the concept stage through to delivery, ongoing operation and refresh. This is reflected in the broad range of services we deliver. It is a fact that development time is reduced if usability is built in up front rather than considered after launch.

Focus on core competency

We are focused purely on usability as our core competence. We are specialists in our field and as a result deliver optimum solutions for our clients.

Independence

We are 100% independent and as a result deliver totally objective feedback. This is only possible through an independent third party.

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Wide range of services

The services we deliver to our clients are designed to deliver answers to three simple questions:

• What are the problems / issues with the site or service?
• Why are they occurring?
• How can improvements be made that deliver value?

Our own, purpose built laboratories

We have two, purpose built usability labs that each accommodate approximately 8 to 10 viewers in comfort. They are set up to test with any platform for individual or group testing.

Client list/references

The team has worked for and with FTSE 100 companies and Government organisations, and have a deep understanding of many market sectors. Our clients are happy to give references on our behalf and a selection of those we work with can be seen following this link: Clients

Global network of partners

We work with a number of partner organisations around the globe that enable us to provide our multi-national clients with a consistent approach and set of deliverables across a wide geographic area. These partnerships are increasing in number all the time and cover much of Europe, the US, Asia, Africa, and Australia.

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© The Usability Company 2007