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Media Coverage | 2005 Archive

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2005 Articles and Media Coverage

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Marketing Week, 12-05
Next year looks good for online as ad budgets grow and digital is regarded on a par with traditional media, but marketers face the major challenges of ad-blocking software and a skills deficit.

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New Media Age, 08-12-05

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New Media Age, 01-12-05

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New Media Age Online, 01-12-05

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Toys News, 01-12-05
While shopping for toys can be one of the more exciting High Street expeditions, shopping for them online is a different experience altogether.

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Net Imperative, 30-11-05
Foviance has appointed Arthur Moan to the role of senior account manager, to help secure business for its combined Web analytics and usability consulting service.

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egaming review, 07-11-05
Richard Flint of Sky Bet explains how extensive customer research led to a successful website redesign.

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UsabilityNews.com, 03-11-05
As part of the Usability Professionals Association (UPA) first annual World Usability Day today (3rd November 2005), there is a rolling series of events for the 36 hours as it stretches from Australasia, China and the Philippines to a session at the DUX (Designing for User Experiences) conference 2005.

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UsabilityNews.com, 03-11-05
For World Usability Day, Foviance is offering free usability testing. The event has been organised as a marathon of short testing sessions to raise awareness of the practice and benefits of usability testing.

(PDF file size 266k)
Marketing Week, 10-05
Even though the internet is firmly ensconced in the pysche of any modern business, many company websites remain difficult for customers to use.

(PDF file size 160k)
Mortgage Introducer, 29-10-05
Jim Sterne says that while data analysis is important, there is no replacement for asking customers directly for their thoughts on a firm's web offering.

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MarketingProfs.com, 25-10-05
The Web is a wonderfully measurable medium. Clickthroughs, pageviews and revenues have become the watchwords in datacentres and marketing departments throughout the land.

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New Media Age, 20-10-05
BSkyB has started a drive to increase conversions on Sky.com using a new approach to measuring customer experience that combines usability and analytics technology.

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New Media Age Online, 20-10-05

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BIOS Magazine, 17-10-05

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Internet Travel News, 17-10-05

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UsabilityNews.com, 03-10-05
Recently merged WebAbacus and The Usability Company have launched Foviance, a company emphasising experience management.

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AmmoPC, 30-09-05
The merger between the Usability Company and WebAbacus has been completed, and the new company will now be known as Foviance.

(PDF file size 63k)
DM Bulletin, 30-09-05
The Usability Company and WebAbacus have unveiled the name for their merged company as Foviance and launched a service to improve how companies interact with their customers across channels.

(PDF file size 60k)
Brand Republic, 30-09-05
The Usability Company and WebAbacus have unveiled the name for their merged company as Foviance and launched what is being called Europe's first experience management service.

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Revolution Online, 30-09-05

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Digital Bulletin, 30-09-05

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New Media Age Online, 29-09-05
Web analytics firm WebAbacus and The Usability Company are launching their new identity this week.

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New Media Age, 29-09-05

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e-consultancy, 29-09-05
Formation of new company accompanied by introduction of pioneering Experience Management Service.

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Marketing Week, 29-09-05
The company formed  by the merger in April of The Usability Company and WebAbacus is to relaunch under the name Foviance, with a focus on "the customer experience".

(PDF file size 67k)
Digital Bulletin, 06-09-05
Homeless charity Shelter is spending a six-figure sum on a new website that offers support and services to 16- to 25-year-olds without secure housing.

(PDF file size 209k)
New Media Age Online, 01-09-05
Web analytics has become a key tool in the armoury of ecommerce, both large and small.

(PDF file size 248k)
New Media Age, 01-09-05
Recording and studying data on how your customer interact with your ecommerce web site enables you to serve them better.

(PDF file size 81k)
Revolution, 09-05

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Revolution, 09-05
Doubts rage about the reliability of online data measurement, but experts argue it still produces the best information we've ever had.

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New Media Age, 25-08-05
The Usability Company have appointed Karl Havard sales director to help with the company's recent expansion and merger with WebAbacus.

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e-consultancy, 18-08-05
The Usability Company have appointed Karl Havard, formerly of Gomez, as its new sales director, to help with the company's recent expansion and merger with WebAbacus.

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New Media Age Online, 18-08-05
Online gaming company CryptoLogic has appointed The Usability Company as usability consultants.

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New Media Age, 18-08-05

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Utility Week, 12-08-05
Zoe Grainge says it's time utilities raised their game.

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Marketing Week, 11-08-05
Accessibility is a major issue in website design, in fact, it's the law - and it makes sense to make sure everyone can use a site.

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New Media Age, 11-08-05
Lucy Carruthers has joined The Usability Company as a usability consultant.

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net 4 now, 05-08-05
Research reveals that three-quarters of internet marketing campaigns are impacted by website failures.

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Precision Marketing, 05-08-05
The Internet Advertising Bureau is holding a seminar on August 12.

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IEE Review Online, 07-05
Sending an email asking for somebody's bank account logon details is such a simple idea - no wonder more than 13,000 such messages were created in March 2005 alone.

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IEE Review, 07-05
Harvesting bank accounts is frighteningly easy.

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.net, 07-05
A website that does not follow best practice conversion tactics results in potential customers leaking away and never returning.

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New Media Age Online, 30-06-05
By Ian Thomas, marketing director, WebAbacus.

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New Media Age, 30-06-05

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New Media Age Online, 23-06-05
Web analytics, for many years the preserve of over-conscientious IT managers is moving from the backroom to the boardroom as advertisers catch on to its marketing implications.

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New Media Age, 23-06-05
With online's growing importance in the marketing mix comes a need to monitor user interactions.

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Retail Week, 03-06-05
For the first time last year, more women were shopping online than men.

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.net, 06-2005
The perfect intranet site is the Holy Grail of web design.

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New Media Age Online, 26-05-05
MyTravel aims to increase market share for its portfolio of online brands through a range of online marketing initiatives, including search engine optimisation and affiliate marketing.

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New Media Age, 26-05-05
MyTravel aims to increase market share for its portfolio of online brands.

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Revolution, 09-05-05
The Usability Company has merged with web analytics agency WebAbacus.

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Computing, 05-05-2005
The usability of your web site can make or break your online business.

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Internet World 365, 05-05-2005
Haven and British Holidays have announced a 10% boost in online sales within in a month following advice from The Usability Company.

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New Media Age, 05-05-2005
The web analytics market is going through a period of significant change.

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Revolution, 05-2005
The Usability Company has merged with web analytics agency WebAbacus.

(PDF file size 222k)
Sport Business, 05-05
A close-up look of the Professional Squash Association's (PSA) new website which beams live matches and replays across the world.

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Promotions & Incentives, 05-05
Employers use a variety of incentives to motivate staff - but what actually works?

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silicon.com, 25-04-2005
Parties criticised for "style over substance" and navigation issues.

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New Media Knowledge, 21-04-2005
Independent research conducted by The Usability Company reveals that UK political party websites are failing miserably at basic usability and web accessibility.

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UsabilityNews.com, 18-04-2005
The Usability Company and WebAbacus have announced a merger of the two businesses.

(PDF file size 38k)
netimperative, 14-04-2005
Consultancy The Usability Company has merged with web analytics firm WebAbacus.

(PDF file size 47k)
New Media Age Online, 14-04-2005
The Usability Company has merged with Webabacus in a bid to escape the niche usability sector and stay ahead of an increasingly commoditised Web analytics market .

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New Media Age, 14-04-2005

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Travel Weekly, 08-04-2005
Do clients love or loathe your website? How usable is it - is there room for improvement?

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Travel Weekly Online, 07-04-2005
To be effective, a website must be user-friendly.

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UsabilityNews.com, 05-04-2005
The Usability Company has become the first usability firm to penetrate the digital elite by being shortlisted for the Best Agency category at the recent Revolution Awards 2005.

(PDF file size 34k)
New Media Age Online, 31-03-2005
Letter from Catriona Campbell commenting on Margaret Manning's Opinion piece last year.

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New Media Age, 31-03-2005

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Netimperative.com, 11-03-2005
The Usability Company confirm the are to attend the Awards.

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Disabilities.AFreePress.com, 08-03-2005
According to new research published by E-Consultancy, the London-based internet marketing group.

(PDF file size 21k)
New Media Age, 03-03-2005
Sven Krause joins The Usability Company from IBM.

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Revolution, 03-2005
Catriona Campbell comments on usability as being a common sense approach to marketing.

(PDF file size 416k)
Revolution, 03-2005
A brand that doesn't make its website accessible is building roadblocks preventing users getting to its content. Emma Rigby reports, and Catriona Campbell comments.

(PDF file size 47k)
Revolution, 03-2005
Letter to the Editor, Catriona Campbell.

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New Media Age, 03-02-2005
Lis Angle joins The Usability Company as Accessibility Consultant.

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Sport Business, 02-2005

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Employee Benefits, 02-2005
A flexible benefits launch prompted new media firm The Usability Company to outsource its benefits package. Comment from Paul Blunden, CEO, The Usability Company.

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Marketing, 19-01-2005
Catriona Campbell writes a letter to the Editor.

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Revolution, 01-2005
Usability consultancy, The Usability Company has bought the 30 per cent stake held In the company by business Incubator Brainspark. The deal comes as the firm reported a 40 per cent Increase In turnover In 2004 with clients including 35FTSE 100 companies such as Bradford & Bingley and Camelot.

(PDF file size 242k)
Sports Business, 01-2005
How MLB measures up, site analysis by The Usability Company.

 

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