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Like everything else the purchasing of Usability services needs to be justified.
In our experience the average return on investment ratio is 1:8 (for every £1 spent on Usability services the return is £8).
Relatively speaking, Usability has a greater ROI than almost any other strategy you adopt.
High levels of Usability translate into:
| Cheaper development costs Shorter development time Higher customer acquisition Lower customer churn |
Greater employee productivity Stronger brand equity Lower support costs Considerable competitive advantage |
©The Usability Company 2002