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The Usability Company partners with WebAbacus

Leading online usability consultancy to use web analytics solution for key client work

London - 24th May 2004 - The Usability Company, the UK's foremost provider of independent business-focused usability consultancy, has entered into a partnership agreement with WebAbacus, a leading supplier of web analytics software, that will see The Usability Company using WebAbacus to provide online behaviour data as a key part of its services.

Web analytics is an increasingly important tool in the assessment of a web site's ease of use, providing invaluable data about how users are progressing through particular tasks, such as a check-out process, and which areas of a site are driving traffic away. By combining the data from WebAbacus with data gathered in its usability labs, The Usability Company will be able to provide the best possible advice to its clients, and measure the impact of changes that it recommends.

"The analytical power of WebAbacus gives us a perfect complement of services, providing quantitative metrics on traffic patterns and user habits to support our qualitative usability research." commented The Usability Company's CEO, Paul Blunden.

The deal will also enable WebAbacus to offer The Usability Company's services to its clients, many of whom are unsure how to act on the information they gather from their web analytics activities. The two companies will offer a usability package that will allow organisations to benefit from The Usability Company's expertise and WebAbacus's advanced analytics capabilities, providing a tangible demonstration of ROI.

WebAbacus CEO Dan Drury is enthusiastic about the prospect: "Many of our clients now understand that it's not sufficient merely to measure the behaviour on a web site; you have to act on what you've learned. By integrating The Usability Company's expertise into our own solution offerings, we can offer a closed circle of measurement, analysis, action and feedback, which sets us apart from our competitors."

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About Usability Company

The Usability Company is the UK's foremost provider of independent usability consultancy, and is now at the forefront of design technology aimed at improving ease of use for websites, wireless services, intranets, mobile devices and interactive digital TV.

Numerous clients have benefited from The Usability Company's expertise in delivering websites, applications and devices that provide a satisfying experience for the end user. Current clients include Barclays Bank, Camelot, BskyB, LG Electronics, RNIB and Charcolonline.

Time and again The Usability Company has demonstrated that with its focus on the requirements of the end user, usability testing has a significant impact on the bottom line.

About WebAbacus

WebAbacus' highly flexible and powerful online behaviour analysis software is the product of choice for organisations who are serious about improving the service they deliver to their customers by understanding their online behaviour. Now in its fourth release, WebAbacus software is in use at companies across the world, including Volkswagen, Johnson & Johnson, TNT, Online Travel, Confetti, Screwfix, Haymarket, Centaur Communications, IDeA and Ocado.

For more information about WebAbacus, visit www.webabacus.com.

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