Press Releases

The Usability Company Joins WebTrends Insight Network in Worldwide Collaboration

11 June 2003, London: The Usability Company, the UK's foremost provider of independent usability consultancy, has joined the WebTrends Insight Network (W.I.N.) to help customers improve and maximise the success of their Web initiatives through the combined use of WebTrends Web analytics and usability analysis.

The WebTrends Insight Network is a group of interactive agencies and Web analytics consulting firms around the globe that provide organizations with best practices and methodologies using WebTrends Web analytics to help customers meet business objectives for their online initiatives. The Usability Company will assist its customers by defining and measuring Web site goals and metrics, providing recommendations for strategic Web site design and assisting in the ongoing improvement and measurement of the world's leading Web sites.

Participation in the WebTrends Insight Network follows the launch of The Usability Company's Usability Analytics™ service, which, by combining usability analysis with web analytic data, allows businesses to optimise online offerings cost effectively. Usability Analytics™ enables organisations to:

• understand how users behave on a site
• identify a site's weak areas
• conduct targeted research on weak areas
• measure website performance against business objectives
• assess ROI on website development.

Given the current tight economic situation, Usability Analytics™ provides businesses with the assurance that expenditure on online development is being deployed most effectively on website areas most in need, and that ROI on improvements can be accurately measured.

"By using WebTrends Web analytics within their consulting practice, firms such as The Usability Company bring unique value to their clients because they can provide them with tangible results that impact a clients' bottom line and help them achieve business objectives," stated Dan Meub, senior vice president and general manager of the Web Analytics Business Unit at NetIQ.

Paul Blunden, CEO of The Usability Company said: "With the combination of The Usability Company's unique ability to provide expert analysis of user behavior on a Web site and WebTrends Web analytics, we are poised to help our clients optimise ROI of their Web initiatives."

About The Usability Company

The Usability Company is the UK's foremost provider of independent, business-focused usability consultancy aimed at improving ease of use for websites, wireless services, intranets, mobile devices and interactive digital TV.

Numerous clients have benefited from The Usability Company's expertise in delivering websites, applications and devices that provide a satisfying experience for the end user. Current clients include Barclays Bank, Camelot, BskyB, LG Electronics, RNIB and Charcolonline.

Time and again The Usability Company has demonstrated that usability analysis has a significant impact on the bottom line.

NetIQ and WebTrends are trademarks or registered trademarks of NetIQ Corporation in the United States and other countries.

 
© The Usability Company 2007