Usability is a science which employs a host of advanced methods of testing (often referred to as Human Computer Interaction), from psychological analysis of the relationship between humans and computers to experimental contrast design, all aimed at maximising the benefits we receive from our various and multiple screen technologies.

A happy user - spends more money.

Developments in interface design have neglected users and their ability to successfully navigate a modern device or applications' features. 

In America, 36% of all website-owners conduct Usability research, and the figure is growing. In the UK less than 5% of all site-owners conduct any kind of objective Usability research.

©The Usability Company 2002