Usability Analytics® Managed Service

Measuring, understanding and improving the online customer experience by combining analytics technology with usability consulting.

WebAbacus www.webabacus.com is one of the world's premier web analytics software companies.

The Usability Company is a global leading independent usability consultancy.

Now we have merged to provide a unique combination of analysis capability and usability expertise which is believed by analysts and industry experts to be a world first.

Most companies have web analytics packages running on their websites.

But web analytics only tells part of the story.

Naturally, you use web analytics to track how people are navigating through your website and how your marketing campaigns are performing.

But you don't know why people act the way they do.

We not only tell you how users interact with your site, but why they behave the way they do.

Our expert usability and accessibility consultants skilfully elicit qualitative data from their insight, individuals in our purpose built usability labs, and surveys to make the quantitative data from the web analytics come alive. We follow this up with solid recommendations of what you can do to make things better, and then measure the results of your changes, so you can see the difference they made.

And to make it easy we've wrapped all this capability into a market-leading managed service, so you don't have to worry about technology implementation, or become an expert in web analytics. You just get the whole picture of your online customers' experience, enabling you to take action constantly improving that experience.

Paul Blunden
CEO

Back to top

 
© The Usability Company 2007