A Transatlantic Partnership Providing Clients With a Consistent Approach to Web site Usability Testing and Research.

London-based "The Usability Company" and Dallas-based Usability Sciences Corp. (USC) announced in early March a transatlantic partnership designed to provide global clients with a consistent approach to web site usability testing and research. The Usability Company will become the exclusive UK agent for USC's European clients. USC will reciprocate for North American units of The Usability Company's European clients.

The Usability Company is building a European network of usability specialists in order to deliver services and consultancy to clients with pan-European requirements. "Our strategy from the outset has been to focus on large multinationals and blue chip organisations and the natural extension from the pan-European business model was to look globally. With Usability Sciences Corporations' US coverage and links into Asia, we are beginning to see for the first time a truly global delivery capability" said Catriona Campbell founder and CEO of The Usability Company.

Jeff Schueler, founder and CEO of Usability Sciences Corporation said, "The Usability Company offers the standard of service and depth of expertise we were looking for in a European partner. We feel comfortable entrusting our clients as well as our technology to them."

Both organisations employ the latest techniques and technologies in providing usability services and consulting to their clients. "When we compared the processes and the quality of the deliverables we found there was a great deal of similarity" said Jeff. And it was Usability Sciences Corporations' focus on ROI (return on investment) and actionable recommendations that convinced The Usability Company that the partnership would flourish. "Our customers expect us to understand their business and be able to deliver against their business goals and visitor objectives. They also want us to deliver actionable recommendations rather than weighty tomes. The fact that Usability Sciences Corporation shared this way of working was of key importance to us," said Catriona.

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